Hello Kuopio is the tourism brand of my hometown. It invites people to discover the area and feel at home here. Warm, a little quirky, and quite happy doing things its own way.
Year
2025
Client
Hello Kuopio
Agency
Ahooy
Website
hellokuopio.fi
Project info
Hello Kuopio needed motion that could carry the joy and character of its new identity. I worked on the motion identity at Ahooy, bringing that same welcoming attitude into the way the brand moves.
The starting point was the social side of the city. Meeting people, spending time together and feeling welcome. That gave the motion an open, lively character, with playful rhythm and a little intentional imperfection. There’s room to be a bit odd here, and I wanted that to come through too.
The motion carries that feeling across campaigns, events and everyday content. A way for the brand to invite people in and make them feel part of the place.
Project info
Hello Kuopio needed motion that could carry the joy and character of its new identity. I worked on the motion identity at Ahooy, bringing that same welcoming attitude into the way the brand moves.
The starting point was the social side of the city. Meeting people, spending time together and feeling welcome. That gave the motion an open, lively character, with playful rhythm and a little intentional imperfection. There’s room to be a bit odd here, and I wanted that to come through too.
The motion carries that feeling across campaigns, events and everyday content. A way for the brand to invite people in and make them feel part of the place.
Project info
Hello Kuopio needed motion that could carry the joy and character of its new identity. I worked on the motion identity at Ahooy, bringing that same welcoming attitude into the way the brand moves.
The starting point was the social side of the city. Meeting people, spending time together and feeling welcome. That gave the motion an open, lively character, with playful rhythm and a little intentional imperfection. There’s room to be a bit odd here, and I wanted that to come through too.
The motion carries that feeling across campaigns, events and everyday content. A way for the brand to invite people in and make them feel part of the place.