RowlyGO helps rental businesses handle bookings, contracts and payments all in one place. Less time on the phone and buried in paperwork, more time to grow the business. Or take the afternoon off.
Year
2025
Client
RowlyGO
Project info
Less hassle, more bookings. RowlyGO helps rental businesses keep their equipment moving and spend less time chasing calls, paperwork and payments. My task was to bring that same straightforward attitude into motion.
Together, we brought these ideas into a concept we called Rental Flow. The idea was to give the brand a clear sense of momentum, reflecting how RowlyGO helps things run smoothly and businesses move forward.
Clarity and direction became the foundation, with room for the relaxed, down-to-earth character that’s already in the brand. Things should feel easy, with a bit of personality along the way.
I developed this into a motion identity, supported by guidelines, animation examples and a toolkit for the team.
Project info
Less hassle, more bookings. RowlyGO helps rental businesses keep their equipment moving and spend less time chasing calls, paperwork and payments. My task was to bring that same straightforward attitude into motion.
Together, we brought these ideas into a concept we called Rental Flow. The idea was to give the brand a clear sense of momentum, reflecting how RowlyGO helps things run smoothly and businesses move forward.
Clarity and direction became the foundation, with room for the relaxed, down-to-earth character that’s already in the brand. Things should feel easy, with a bit of personality along the way.
I developed this into a motion identity, supported by guidelines, animation examples and a toolkit for the team.
Project info
Less hassle, more bookings. RowlyGO helps rental businesses keep their equipment moving and spend less time chasing calls, paperwork and payments. My task was to bring that same straightforward attitude into motion.
Together, we brought these ideas into a concept we called Rental Flow. The idea was to give the brand a clear sense of momentum, reflecting how RowlyGO helps things run smoothly and businesses move forward.
Clarity and direction became the foundation, with room for the relaxed, down-to-earth character that’s already in the brand. Things should feel easy, with a bit of personality along the way.
I developed this into a motion identity, supported by guidelines, animation examples and a toolkit for the team.
