Tiny Hunter, a strategic branding agency based in Sydney, went through a fundamental shift in 2023. They moved away from an industry-specific positioning toward a broader belief: the power of branding itself, regardless of category. This wasn’t a cosmetic update. It was a structural change in how the agency framed its value, story, and ambition.
Year
2024
Client
Tiny Hunter
Agency
Ahooy
Website
https://tinyhunter.com.au/
Project info
Everything started from Tiny Hunter’s origin story. At its core sits one idea: transformation. That idea became the backbone of the motion identity.
My role was to translate the renewed strategy into behavior – defining how the brand moves. Motion needed to feel intentional, expressive and always aligned with meaning.
The motion language was built around three behavioral principles:
Rise
Motion consistently suggests upward momentum. Not hype, not speed for its own sake, but a clear sense of progression and growth. Elements lift, reveal, and resolve with purpose – mirroring Tiny Hunter’s origin story.
Rhythm
Timing and easing were treated as structural tools, not stylistic choices. Motion follows a steady internal rhythm that reflects Tiny Hunter. No jitter, no excess – but controlled flow.
Transformation
Shapes evolve and transform and elements morph rather than cut. The motion language communicates the idea that brands don’t just get packaged – they get transformed.
Across all applications, motion was designed to feel like a system: repeatable, recognisable, and flexible enough to scale.
Rather than acting as visual flair, motion now carries meaning. It supports the story Tiny Hunter tells about itself: a brand agency built on change, progression, and deliberate craft.
